Andi Farr: CV

I'm a freelance graphic designer and front-end developer based in the centre of Newcastle-upon-Tyne, UK. I design and build web sites and applications for startups, established businesses and leading agencies, using a design process which joins up every stage from brief to launch (and often beyond!)

I'm friendly and enthusiastic, and have never had any issues when dropping into established teams for on-site projects, or when working alone to complete a task. I'm also heavily involved in the local web community, creating local events like The Geekest Drink, and being involved with industry conferences such as DIBI.

I am a firm believer in following best practices throughout my work – whichever media or technology I work with, I always strive to create beautiful, functional sites and applications which are easy and enjoyable to use. My process entails involves getting stuck in at every stage of a project – creating the proposal and brief, establishing the UX, creating a coherent visual style and then implementing all of these things in the final build.

At the moment I'm available for freelance work and collaborative projects (with usually around a month's lead time). I'm also interested in finding a great full-time position in the Northeast – I want to work alongside clever people to create some genuinely top-drawer work.

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Contact details

  • Andi Farr Graphic designer / front-end developer
  • Phone 07595359765
  • Email

Skills profile

  • Extensive knowledge of design fundamentals, and practical ability to apply this knowledge across a range of outcomes.
  • Excellent conceptual and idea development skills. Good cultural awareness – I try to keep ahead of the curve with industry news and critical discourse. I'm always looking to learn new techniques or improve existing skills, in and out of the studio.
  • Comprehensive and up-to-date front-end development skill-set – HTML, CSS and JS, plus many contemporary frameworks and platforms.
  • Wide range of client-facing skills – pitching, presenting artwork and prototypes, stakeholder workshops, costing and proposal-writing, post-launch training, and explanation of design and development processes.
  • Excellent working knowledge of industry standard software such as Photoshop, InDesign, Flash, Dreamweaver, Fireworks.
  • Experience of preparing artwork for print and publication, copy and artwork proofing, and preflight techniques. Some experience of copywriting for web and print marketing.
  • Hot drinks expert – always happy to put the kettle on. Excellent knowledge of tea and coffee (some experience of hot chocolate!)


  • BA (hons) degree in Graphic Design – 2:1 grade (Cumbria Institute of the Arts). My final major project was chosen to represent my college at D&AD's New Blood exhibition.
  • Diploma in Foundation Studies, Art and Design (Cumbria Institute of the Arts)
  • 2 A-levels – C/E (Stantonbury Campus Sixth Form)
  • 12 GCSEs – all C+ (Stantonbury Campus)

Current employment: freelance graphic designer / front-end developer

Over the last few years I've taken on a wide array of web design and front-end projects, both directly for business and public clients, and as an ad-hoc team member for a selection of leading agencies. During this time I've designed and built custom CMSs, smartphone application (both native and HTML5-based), e-commerce applications, and even a social network – as well as a whole range of sites across a cross-section of industries.

A range of work examples can be found at my portfolio site, Generic Text.

K International plc — Design lead

After showing initiative in work outside my main role (below), I was asked to take on this larger role. My initial task list included completely redesigning the company's web presence and strategy, involving the creation of several project-focused satellite sites. During the redesign of the organisation's main site, I also pitched, planned and implemented a complete company-wide rebrand. Oversaw the creation of all company marketing material across a range of media, including the promotion of a new carbon-neutral policy.

K International plc — Multilingual Designer / Artworker

This role involved working as part of a small studio team on a wide range of multilingual design, typesetting, and accessibility projects. This included a huge variety of commercial and government client work, across the full spectrum of media. I was specifically responsible for designing and typesetting the unique country-specific layouts for Dodge and Chrysler's international magazines. Other clients included Transport for London, Muji, and the Home Office. This unique and varied role also gave me the chance to learn skills and software that I might otherwise not have encountered, as well as exposing me to text and typography from around the world.

Previous work

Before and during college I held a range of jobs for varying lengths of time. Key points: I can pull a pint, clean a hospital, and politely deal with the most difficult customers available.

References can be provided on request.

Outside of work

My son was born in January 2012, and since then my free time outside the studio has been pretty much decimated. I love building things, and have been known to tinker with printing rigs, Arduino projects, and just about anything else that lets me expand the media I can work with. I spend a good percentage of my time cooking, reading about food, and shopping for ingredients. I'm a lifelong lover of dance music, although over the last decade that's moved out of the clubs and onto the iPod, for the most part.