Attraction theory: The Pepsi Propostion
It's things like this that remind me that our fancy 'culture' is really just the results of a bunch of hairless monkeys, walking around and making noises. Apparently, this is the pitched design document that won Arnell the $1.5 million Pepsi rebrand.
Via Ben Goldacre, who has an interesting piece on how bullshit marketing pseudo-science like this is actually harmful to the reputations of real, actual scientists.
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