semiBad.

Ruth Pearson

link Wednesday 1st of April, 2009

Ruth Pearson - Tesco Value rebrand

Some great packaging design from third-year student Ruth Pearson. I especially like the aesthetic of the self-initiated Tesco Value rebrand. There's something really fit for purpose about the look, even if the idea itself is probably flawed — prices in supermarkets fluctuate so wildly that you'd need to reprint the labels constantly, I would have thought.

Via the Die Line, which has been turning up some really excellent packaging design recently.

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