semiBad

Ruth Pearson

Some great packaging design from third-year student Ruth Pearson. I especially like the aesthetic of the self-initiated Tesco Value rebrand. There's something really fit for purpose about the look, even if the idea itself is probably flawed — prices in supermarkets fluctuate so wildly that you'd need to reprint the labels constantly, I would have thought.

Via the Die Line, which has been turning up some really excellent packaging design recently.